Ipas are the latest big craze in the craft beer world. Reports on large increases in the costs of hops suggest that hops aren’t being grown as fast as would keep up with demand. But how does this affect ordinary consumers?
First off we might see the cost of hoppy beers increase, especially the extreme ones. Just as thick coffee and chocolate beers are priced higher we might see the double and triple ipas costing a lot more. This is expected because breweries have to make a profit. Beers like Green Bullet and Stone Enjoy By rely on these popular hops for the distinct flavors.
Second we are likely to see more breweries changing their recipes and experimenting with different varieties of hops. Though this will likely mean some of your favorite beers are going to taste a little different, it should also mean that new and exciting flavors will be explored by some of the smaller breweries. Don’t be too hard on a brewery when they tell you that they delayed your favorite beer or modified the recipe because they couldn’t get the right hops. They are likely telling the truth.
I am excited to see what new varieties of hops become popular in this new hop shortage because it could lead to some flavor combinations that are even better than the beers I already love. The next time you are enjoying a big hoppy beer remember that getting those specific hops you demand is not easy. It might make you appreciate that beer a little more.